Category Archive : Area Agents

When I’m driving with Buyers showing them properties in Las Vegas they inevitably ask me a question I can’t answer. I am not trying to be evasive I just can’t answer them without the risk of being sued, fined and/or having my license revoked. What I am writing about here is mostly in response to Fair Housing laws and the governments attempt to eliminate discrimination in Real Estate/Lending.

The first important definition to understand is a practice called steering. Steering is “the illegal funneling of home buyers to particular areas based on a desire to keep the make up of a neighborhood the same or intentionally change it” (definition provided by ask.com). The second important definition to understand is the practice of Redlining. This term was coined when lenders actually drew a redline on a map and refused to lend money to people buying in that area.  The lenders argued that they were unacceptably risky areas to lend in. The lenders lost that argument on the grounds that they were discriminating against people based on racial and income profiles.

So please don’t ask me (or your Realtor) if there are a large percentage of one type of people (read: Race) or another in a particular neighborhood. Even if I knew (which I usually don’t) I won’t tell you anyway. There are decent demographic statistics at the US Census bureau’s website if you are interested in such things (and the new census starts in 2010). The same goes for me offering specific information about various religious buildings in the area (I can’t do it, look on the Internet). Ditto in regards to school ratings, environmental issues and crime statistics. Two good ways to get a feel for a neighborhood is to drive the area and talk to the neighbors.

A Realtor is also prohibited from disclosing confidential information about their clients to anyone other then their broker (for a certain period of time). The exceptions being unless they are ordered by a court of law or given written permission by the client. The reason why I mention this is sometimes the Realtor can be representing both the buyer and the seller. In this case, the Realtor has to walk a fine line as to what he or she can reveal to whom.

Fortunately, we live in an age of abundant information. If you know where to look you can find almost anything on the Internet. Want to know how much the seller paid for the house, look at your county recorders website for their property tax records. Want to know how many sex offenders live in the area, you can go to Family Watchdog website. School information can be had at the National Center for Education Statistics website. I often tell my mother, “don’t be afraid to try things on your computer, it will stop you before you do something stupid”. I suggest a similar thing to you, if you want to know something about a neighborhood (and I can’t tell you), ask a search engine.

My name is Greg Hoffman and I have lived in Las Vegas since 1990. I have been a Realtor here since 1999. I welcome your comments good, bad  or indifferent.

With so many Las Vegas Homes for Sale it’s becoming more difficult to find buyers.  Homes begin to sit on the market for days, weeks and months with no offers.  Many times, homeowners become frustrated and blame their real estate agent for not doing their job to sell their home.  Is it really the fault of their real estate agent that their home is not selling?  It depends.  If their real estate agent is actively marketing their home instead of just waiting for another agent to bring a buyer, than I would say no it’s not their fault.

So what happens when a home does not sell?  Eventually it expires with their real estate agent, unless they extend the contract with the agent.  Once it expires, the homeowner can expect to be bombarded with phone calls and mail from other Las Vegas Real Estate Agents stating they can do a much better job and sell their home.

My advice to Las Vegas Homeowners would be to interview several Las Vegas Real Estate Agents and ask lots of questions.  Here are a few important questions you need to ask:

1. Are you a full or part time real estate agent?
2. How long have you been involved in selling real estate?
3. How many homes have you sold in the last 90 days?  In the last year?
4. What type of marketing will you be doing to sell my home?
5. What makes you different from other real estate agents I have interviewed?
6. If I am not satisfied with your performance, can I fire you and hire another real estate agent?

Obviously there are many more questions you should ask, but these are a few of the more important questions that you need to ask.  Remember don’t panic if your Las Vegas Home expires and don’t rush into a new contract with another Las Vegas Real Estate Agent.  Do you due diligence and interview several agents until you find one that you are satisfied has the credentials, experience and marketing programs to sell your Las Vegas Home.

Not many are interested in a Las Vegas Real Estate Career with all the negative publicity that the Las Vegas Real Estate Market has been receiving lately.  I actually think that the Las Vegas Real Estate Market is poised for a rebound very soon making it an excellent time to get your real estate license!

Are you currently licensed to sell real estate but just not doing much business?  Have you had to get a part time job just to get by?  Why don’t Las Vegas Real Estate Agents who aren’t doing very well look for a new real estate company to hang their license?  I hear all the time about how business is so bad and if they just could get some leads they would be happy!  But yet, they seem afraid to take that step and find a Las Vegas Real Estate Company that can make their personal business more successful.

My question is, “What do Las Vegas Real Estate Agents look for in a real estate company when it comes to switching brokerages?”

How many Las Vegas Real Estate Agents actually know how to market a home?  Is there a science to truly marketing a Las Vegas Home?

Most Las Vegas Homeowners who are selling a home for the first time usually choose real estate agents that are referred to them from their friends thinking that all Las Vegas Real Estate Agents are the same.  The truth is, not all Las Vegas Real Estate Agents are the same.  There are many Las Vegas Real Estate Agents that are part time agents, their are some that are primarily buyer agents, and some that specialize in only listings.  So back to my original question, “is their a science to marketing a home?”  I would say yes and here is why!

With so many Las Vegas Homes on the market, some bank owned and some short sales, it is imperative to get as many potential buyers to view the home in order for it to sell.  It is difficult to compete with these bank owned homes because the banks are pricing these homes so low in order to sell them quickly.  So how do you generate potential buyers?  The first thing you need to do is obviously price the home correctly!  The second thing that needs to be done is to analyze the neighborhood and surrounding community.  For example, say the home is in the northeast part of Las Vegas.  This potential home is close to Nellis Air Force Base and might make an ideal home for military personnel transferring to Nellis due to its close proximity to the base.  So it might make sense to market the home on the base and websites that target military personnel.

What about a home near a hospital?  It would make sense to market the home to the employees of the hospital with flyers and possibly in the Hospital newsletter that gets distributed to the staff.  So the point is, it is very important to analyze the community that surrounds the home you are going to list, you never know where you are going to find the buyer for your listing.  Their is a good chance the buyer could already be working in the surrounding community!

One of the most common things said when I am talking to a potential client on the phone is “I don’t want you to run my credit because it will drop my score”.

This is one of the most annoying statements made when you are trying to qualify a client for a mortgage. You simply can’t give them proper information without reviewing their credit report. So, I decided since how credit scores are calculated are somewhat of a mystery to everyone that I would elaborate some on this topic.

Each time a consumer applies for a loan, credit card or auto loan, they are having their credit checked. These credit checks are used by lenders to determine if the consumer is able to obtain financing. Every time a lender checks a consumers credit history, it shows up on the consumers credit bureau (Experian, Trans Union and Equifax) as an inquiry. These inquires can drop the consumers credit scores if too many inquiries are made in a certain period of time.

Many lenders rely on the FICO scores they pull when running a consumers credit history. These scores are tabulated by software from Fair, Isaac and Company Inc, along with what information is on the consumers history. Due to increasing pressure on Fair, Issac and Company to release how their software works, they have released information on how their scoring model calculates a FICO score for the consumer.

Inquires on a credit report are an indicator of risk and according to Fair Isaac and Company, the more inquires made means the more likely the consumer will not be able to pay his bills. When consumers want to buy or refinance a home, they usually contact more then one mortgage company for information. In order for the consumer to get accurate information from several mortgages companies, they need to have their credit checked by each mortgage company which in turn leads to many inquiries (especially if using an online site which shops various lenders). Since too many inquiries lead to lower scores, eventually the consumer could lose out on decent financing because their scores are too low.

Now for some good news and a way to combat that dreaded statement in the beginning of the article.

There is a new policy at Fair Isaac and Company, the software will ignore all auto and mortgage related inquiries that occur in the previous 30 day period from the time the credit is checked by the lender.

These inquiries will not be used to tabulate the credit score for the consumer. For each 14 day period prior to the 30 day period, only 1 inquiry will be counted no matter how many inquires where made during a particular 2 week period.

Inquiries on a credit report carry the lowest impact on scores. Things like high balances in relation to credit limit, recent late payments, judgments, and bankruptcy carry much more weight in tabulating a score. This information should be very usual to combat the consumers resistance to pulling credit because it will effect their scores.

Real-estate agents and mortgage professionals need to remind their clients that it is critical to sit down and review credit in order to provide options on the mortgages that they qualify for. This is the only way to provide the client with accurate information.

Is there still a need for Las Vegas Discount Realtors in this real estate market?  The premise for discount Realtors was to discount their “commissions” to make it more affordable for those sellers that only wanted to pay for certain services.  So instead of providing a full service, discount Realtors only provided the services the seller was willing to pay.

Back in 2004 and 2005 when homes were flying off the market as soon as they were placed for sale, sellers were looking for discount Realtors as they knew their home would sell as soon as they entered it into the Multiple Listing Service.  Even full service real estate brokerages were lowering their commissions in order to satisfy their sellers as they knew the real estate market wasn’t bearing a 6% or 7% commission.  But that is just not the case in this real estate market.  There is way too much inventory and in order to sell a home, it is imperative that a home gets as much exposure as possible to get potential buyers to walk through the door.  Which means, Las Vegas Real Estate Agents need to market their listings, which costs money!

Many Las Vegas Discount Realtors, not all of them, just place their listings in Multiple Listing Service and wait for another Las Vegas Real Estate Agent to bring them a buyer.  Unfortunately, that is not going to sell a home in this market!  There are way too many homes for sale and now that homeowners have to compete with bank owned and short sale properties, it is imperative that they price their home accordingly and their real estate agent needs to get as much exposure as possible!  So I just don’t see where a discount Realtor can compete with a full service Realtor and provide the same marketing and exposure the home needs to sale.

I have been following the news and reading the newspaper about so many Las Vegas real estate agents having to get part time jobs just so they can survive. Many Las Vegas agents have given up on a career in real estate all together.

 So what’s my point? 

Well, I have been trying to hire new agents for the last 2 months and it’s like trying to find a needle in a haystack. I am very active online and participate in many real estate forums and it appears that many real estate agents all over the country are looking for leads.

But if that’s the case, why I am having such a hard time finding agents to give business? I have personally emailed them, posted on craigslist, posted in real estate forums and sent out bulletins on Myspace.  Can you believe I have had only 1 Vegas agent contact me?

I guess maybe the agents that are still working are doing very well and don’t need any extra business or maybe the just don’t want to work with me?  Nah, that can’t be it?